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Chapter 23. Assessing Drug Promotions

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Which of the following activities are considered to be drug promotion?

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  1. Advertisement to patients

  2. Advertisement to health care professionals

  3. Detailing to health care professionals

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a. I

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b. III

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c. I and II

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d. II and III

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e. I, II, and III

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World Health Organization (WHO) recommendations support DTCA for which of the following product types:

  1. Nonprescription drugs

  2. Prescription drugs

  3. Vitamins and minerals

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a. I

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b. III

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c. I and II

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d. II and III

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e. I, II, and III

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Which of the following regulations gave the FDA authority over prescription drug advertising?

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a. The Food and Drug Administration Amendments Act

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b. Kefauver-Harris Amendment

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c. The Food, Drug, and Cosmetic Act

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d. WHO Ethical Criteria for Medicinal Drug Promotion

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Which type of DTCA includes only disease state information and, therefore, is regulated by the FTC?

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a. Help-seeking ads

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b. Reminder ads

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c. Product claim ads

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d. Television ads

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Which of the following drugs are not permitted to be advertised using reminder ads?

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a. OTC medications

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b. Pediatric medications

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c. Boxed warning medications

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d. Prescription medications

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Which of the following components of product claim ads are not required by FDA regulations?

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a. Fair balanced risks and benefits

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b. FDA’s MedWatch statement

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c. Drug indication

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d. Mechanism of action

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The PhRMA guiding principles for DTCA are currently enforced by the FDA.

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a. True

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b. False

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According to the PhRMA guiding ...

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