@inbook{56795590,
author={John Bentley},
editor={Desselle, Shane P. and Zgarrick, David P. and Alston, Greg L.},
title={Chapter 21. Marketing Theory},
booktitle={Pharmacy Management: Essentials for All Practice Settings, 3e},
publisher={The McGraw-Hill Companies},
address={New York, NY},
year={2012},
url={accesspharmacy.mhmedical.com/content.aspx?aid=56795590}
}