RT Book, Section
A1 Bentley, John
A2 Desselle, Shane P.
A2 Zgarrick, David P.
A2 Alston, Greg L.
SR Print(0)
ID 56795590
T1 Chapter 21. Marketing Theory
T2 Pharmacy Management: Essentials for All Practice Settings, 3e
YR 2012
FD 2012
PB The McGraw-Hill Companies
PP New York, NY
SN 978-0-07-177431-4
LK accesspharmacy.mhmedical.com/content.aspx?aid=56795590
RD 2024/04/20
AB Dr.  Bentley  is  an  associate  professor  in  the  Department  of  Pharmacy  Administration  and  a  research  associate  professor  in  the  Research  Institute  of  Pharmaceutical  Sciences,  at  the  University  of  Mississippi  School  of  Pharmacy.  He  received  a  B.S.  in  pharmacy  and  an  MBA  from  Drake  University,  an  M.S.  and  a  Ph.D.  in  pharmacy  administration  from  The  University  of  Mississippi,  an  M.S.  in  biostatistics  from  The  University  of  Alabama  at  Birmingham  (UAB),  and  is  currently  working  on  his  Ph.D.  in  biostatistics  at  UAB.  In  the  professional  pharmacy  curriculum,  Dr.  Bentley  teaches  elements  of  research  design,  biostatistics,  epidemiology,  and  drug  literature  evaluation.  At  the  graduate  level,  he  teaches  several  applied  statistics  courses.  He  has  conducted  research  in  a  variety  of  areas  including  quality  of  life;  medication  use,  misuse,  and  outcomes;  pharmaceutical  marketing;  patients'  evaluation  of  health  care  providers;  direct-to-consumer  advertising;  practice  management;  and  ethics  and  professionalism.  His  statistics  research  interests  include  statistical  mediation  analysis  and  longitudinal  data  analysis.  Dr.  Bentley  was  named  a  fellow  of  the  American  Pharmacists  Association  in  2009.