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Chapter 23: Assessing Drug Promotions
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Which of the following is considered the goal of drug promotion?
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a. Developing a better physician-patient relationship
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b. Increasing the prescribing or purchasing of medications
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c. Increasing medication compliance among patients
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d. Informing patients about generic alternatives
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b. Increasing the prescribing or purchasing of medications
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World Health Organization (WHO) does NOT recommend the use of DTCA for which of the following product types:
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The Kefauver-Harris Amendment:
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a. Required the MedWatch reporting statement to be included on printed ads
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b. Eliminated the requirement for the brief summary on television ads
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c. Gave the FDA authority over prescription drug advertising
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d. Required printed ads to include the entire prescribing information
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b. Eliminated the requirement for the brief summary on television ads
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Help-seeking ads are regulated by which government agency?
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What types of advertisements are illegal for medications with boxed warnings?
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Which of the following components of product claim ads are required by FDA regulations?
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a. Fair-balanced risks and benefits
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The PhRMA Guiding Principles for DTCA are voluntary and are NOT enforced by the FDA.
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