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Chapter 23: Assessing Drug Promotions

Which of the following is considered the goal of drug promotion?

a. Developing a better physician-patient relationship

b. Increasing the prescribing or purchasing of medications

c. Increasing medication compliance among patients

d. Informing patients about generic alternatives

b. Increasing the prescribing or purchasing of medications

World Health Organization (WHO) does NOT recommend the use of DTCA for which of the following product types:

a. Prescription drugs

b. Nonprescription drugs

c. Vitamins and minerals

d. Herbal products

a. Prescription drugs

The Kefauver-Harris Amendment:

a. Required the MedWatch reporting statement to be included on printed ads

b. Eliminated the requirement for the brief summary on television ads

c. Gave the FDA authority over prescription drug advertising

d. Required printed ads to include the entire prescribing information

b. Eliminated the requirement for the brief summary on television ads

Help-seeking ads are regulated by which government agency?

a. FTC

b. FDA

c. DEA

d. USP

a. FTC

What types of advertisements are illegal for medications with boxed warnings?

a. Help-seeking

b. Reminder

c. Product claim

d. Academic detailing

b. Reminder

Which of the following components of product claim ads are required by FDA regulations?

a. Fair-balanced risks and benefits

b. Mechanism of action

c. Cost information

d. Onset of action

b. Mechanism of action

The PhRMA Guiding Principles for DTCA are voluntary and are NOT enforced by the FDA.

a. True

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