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Chapter 23: Assessing Drug Promotions

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Which of the following is considered the goal of drug promotion?

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a. Developing a better physician-patient relationship

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b. Increasing the prescribing or purchasing of medications

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c. Increasing medication compliance among patients

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d. Informing patients about generic alternatives

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b. Increasing the prescribing or purchasing of medications

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World Health Organization (WHO) does NOT recommend the use of DTCA for which of the following product types:

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a. Prescription drugs

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b. Nonprescription drugs

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c. Vitamins and minerals

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d. Herbal products

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a. Prescription drugs

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The Kefauver-Harris Amendment:

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a. Required the MedWatch reporting statement to be included on printed ads

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b. Eliminated the requirement for the brief summary on television ads

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c. Gave the FDA authority over prescription drug advertising

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d. Required printed ads to include the entire prescribing information

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b. Eliminated the requirement for the brief summary on television ads

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Help-seeking ads are regulated by which government agency?

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a. FTC

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b. FDA

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c. DEA

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d. USP

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a. FTC

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What types of advertisements are illegal for medications with boxed warnings?

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a. Help-seeking

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b. Reminder

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c. Product claim

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d. Academic detailing

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b. Reminder

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Which of the following components of product claim ads are required by FDA regulations?

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a. Fair-balanced risks and benefits

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b. Mechanism of action

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c. Cost information

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d. Onset of action

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b. Mechanism of action

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The PhRMA Guiding Principles for DTCA are voluntary and are NOT enforced by the FDA.

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a. True

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