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INTRODUCTION

About the Authors: Dr. Moczygemba is an associate professor and associate director of the Texas Center for Health Outcomes Research and Education at The University of Texas College of Pharmacy. Her research program focuses on working with communities and health systems to mitigate health disparities by developing patient-centered interventions to optimize medication-related health outcomes. She has worked to advance the health care of homeless individuals, older adults, and those living in rural areas through the development, implementation, and evaluation of care models that integrate pharmacists with health care teams. She teaches in the health care systems course in the PharmD program and is engaged in interprofessional education initiatives with a focus on quality improvement and patient safety.

Dr. Coe is an assistant professor at the University of Michigan College of Pharmacy. As a health services researcher-pharmacist she is devoted to improving medication-related outcomes and ensuring safe and effective medication use in vulnerable populations, particularly in older adults. Her research focuses on improving medication use through pharmacist-provided comprehensive medication reviews, preventing medication-related problems during care transitions, and examining the impact of pharmacists’ care on health outcomes. She teaches in the communications and health care systems course in the PharmD program and is engaged in interprofessional education initiatives focusing on academic-community partnerships providing care to low-income housing residents.

LEARNING OBJECTIVES

LEARNING OBJECTIVES

After completing this chapter, readers should be able to

  1. Describe ways that the development of value-added pharmacist services can enhance pharmacists’ roles in public health.

  2. Identify factors that should drive the development of value-added public health pharmacist services.

  3. Describe how the business planning process applies to value-added pharmacist services.

  4. Evaluate the market for value-added pharmacist services:

    1. Consumer characteristics and needs

    2. Impact of the internal and external environments

    3. Services already available in the market

    4. Market potential

    5. Consumer willingness and ability to pay for services

  5. Evaluate the ability of a pharmacist to provide public health services that meet consumer needs.

SCENARIO

Sarah Smith, PharmD, MPH, is a community pharmacist with training in public health. She graduated at the top of her pharmacy class with a joint PharmD/MPH degree and then completed a Postgraduate Year One Community-based Pharmacy Practice Residency. After completing her residency, she started a career with an independent pharmacy in suburban Chicago. As part of her position, she has dedicated time each week for designing, implementing, and providing clinical pharmacist services.

As a pharmacy student and as a resident, Dr. Smith volunteered at several health fairs. The activity she enjoyed the most was taking advantage of her certification as an immunizing pharmacist. She was able to provide influenza (flu) vaccinations to her fellow students, faculty members, and patients to help prevent the flu. Her independent pharmacy currently provides medication synchronization and ...

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