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About the Authors: Dr. Moczygemba is an associate professor and associate director of the Texas Center for Health Outcomes Research and Education at The University of Texas College of Pharmacy. Her research program focuses on working with communities and health systems to mitigate health disparities by developing patient-centered interventions to optimize medication-related health outcomes. She has worked to advance the health care of homeless individuals, older adults, and those living in rural areas through the development, implementation, and evaluation of care models that integrate pharmacists with health care teams. She teaches in the health care systems course in the PharmD program and is engaged in interprofessional education initiatives with a focus on quality improvement and patient safety.

Dr. Desselle is professor of Social, Behavioral, and Administrative Pharmacy at Touro University California College of Pharmacy. His research program focuses on optimizing roles for pharmacy technicians, development of mentorship programs, and in promoting health organizational cultures and citizenship behaviors in professional settings. He is a Fulbright Specialist Scholar having completed a project to develop a Center of Assessment for the University of Pristina in Kosovo. Dr. Desselle is Founding Editor-in-Chief of the international peer-reviewed journal, Research in Social and Administrative Pharmacy, with graduate students and collaborations worldwide on various projects such as medication safety and medication adherence issues with informal caregivers. Dr. Desselle also is a primary author for the Pharmacy Management Tips of the Week on AccessPharmacy that accompany this textbook.

The authors acknowledge Brad Tice for his contributions to this chapter in the fourth edition of the book.



After completing this chapter, readers should be able to

  1. Define entrepreneurship.

  2. Discuss characteristics and types of entrepreneurs.

  3. Discuss the applicability of entrepreneurship principles in the profession of pharmacy.

  4. Given an “opportunity concept,” apply the process of entrepreneurship to evaluate, pursue, execute, and harvest the venture.


  1. What are the three common characteristics of entrepreneurs?

  2. What are the four types of entrepreneur personalities, which one do you most identify with, and what leads you to identify yourself with this characterization?

  3. Why is the understanding and use of the “process” of entrepreneurship an important component in the establishment of entrepreneurship as its own body of knowledge?

  4. Why is it important for an entrepreneur to be able to clearly and succinctly communicate the business concept?


Pharmacist John Adams works for a chain pharmacy in a large city with a population of over 1 million. He has been out of school for several years and has worked as a staff pharmacist and as a pharmacy manager. In the last year, he has begun focusing his work on patients living with ...

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