@inbook{1129010819, author={John P. Bentley and Meagen Rosenthal}, editor={Zgarrick, David P. and Alston, Greg L. and Moczygemba, Leticia R. and Desselle, Shane P.}, title={MARKETING THEORY}, booktitle={Pharmacy Management: Essentials for All Practice Settings, 4e}, publisher={McGraw-Hill Education}, address={New York, NY}, year={2016}, url={accesspharmacy.mhmedical.com/content.aspx?aid=1129010819} }