TY - CHAP M1 - Book, Section TI - MARKETING THEORY A1 - Bentley, John P. A1 - Rosenthal, Meagen A2 - Zgarrick, David P. A2 - Alston, Greg L. A2 - Moczygemba, Leticia R. A2 - Desselle, Shane P. PY - 2016 T2 - Pharmacy Management: Essentials for All Practice Settings, 4e AB - Dr. Bentley is a professor in the Department of Pharmacy Administration and a research professor in the Research Institute of Pharmaceutical Sciences, at the University of Mississippi, School of Pharmacy. He received his BS in pharmacy and MBA from Drake University, MS and PhD in pharmacy administration from the University of Mississippi, and MS and PhD in biostatistics from the University of Alabama at Birmingham (UAB). In the professional pharmacy curriculum, Dr. Bentley teaches elements of research design, biostatistics, epidemiology, and drug literature evaluation. At the graduate level, he teaches several applied statistics courses. He has conducted research in a variety of areas including pharmaceutical marketing; patients’ evaluation of health care providers; direct-to-consumer advertising; practice management; quality of life; medication adherence; medication use, misuse, and outcomes; and ethics and professionalism. His statistics research interests include statistical mediation analysis and longitudinal data analysis. Dr. Bentley was named a fellow of the American Pharmacists Association in 2009. SN - PB - McGraw-Hill Education CY - New York, NY Y2 - 2024/03/28 UR - accesspharmacy.mhmedical.com/content.aspx?aid=1129010819 ER -