TY - CHAP M1 - Book, Section TI - Chapter 21. Marketing Theory A1 - Bentley, John A2 - Desselle, Shane P. A2 - Zgarrick, David P. A2 - Alston, Greg L. Y1 - 2012 N1 - T2 - Pharmacy Management: Essentials for All Practice Settings, 3e AB - Dr. Bentley is an associate professor in the Department of Pharmacy Administration and a research associate professor in the Research Institute of Pharmaceutical Sciences, at the University of Mississippi School of Pharmacy. He received a B.S. in pharmacy and an MBA from Drake University, an M.S. and a Ph.D. in pharmacy administration from The University of Mississippi, an M.S. in biostatistics from The University of Alabama at Birmingham (UAB), and is currently working on his Ph.D. in biostatistics at UAB. In the professional pharmacy curriculum, Dr. Bentley teaches elements of research design, biostatistics, epidemiology, and drug literature evaluation. At the graduate level, he teaches several applied statistics courses. He has conducted research in a variety of areas including quality of life; medication use, misuse, and outcomes; pharmaceutical marketing; patients' evaluation of health care providers; direct-to-consumer advertising; practice management; and ethics and professionalism. His statistics research interests include statistical mediation analysis and longitudinal data analysis. Dr. Bentley was named a fellow of the American Pharmacists Association in 2009. SN - PB - The McGraw-Hill Companies CY - New York, NY Y2 - 2024/03/29 UR - accesspharmacy.mhmedical.com/content.aspx?aid=56795590 ER -